Solid colour means that all the parts of the colour are the same. When using Pantone, designers and stylists will often use one of three different types of prints to achieve a specific colour in their work.įirst, designers and stylists can use solid colours. Each group contains six primary colours that create the different shades and tints of the colours used in today’s fashion, design and home decorating. There are 12 primary colour groups (called “Pantone families”). The Pantone Matching System uses the exact colour of the print to match the colour of the print exactly. The colour wheel allows us to identify and classify the emotional impact of colours quickly. Today, we’re looking at the colour wheel to see the relationship between colour and emotion. Pantone was created by artists working with paint colourants and colour mixing on the canvas. Their Color Matching System® (CMS) is used to communicate and match colours used in packaging, advertising, and graphic design. Pantone is the world’s leading authority on colour, colour trends, and colour science. ![]() ![]() With the world’s most prominent colour database, you can create a design system to help your team work smarter and faster. Pantone has been used in marketing and advertising for decades, but it’s only recently that Pantone has taken centre stage in designing, making colour trends easier to forecast and understand. Lawrence Herbert developed Pantone Color Matching System (CMS) in 1963 to help designers produce repeatable and consistent results. Pantone has become famous for its colour guides and design tools. This is where the Pantone Matching System comes in. If you can’t get your clients to transition seamlessly between their branding and your digital marketing, you’ll struggle to generate conversions. But the truth is that your clients can become frustrated and confused when they see the colour of the logo and font on your client website look different from that of their email signature, social media banner, or even their call to action button. If you’re running a digital marketing agency, you’ll know the importance of matching colours and fonts across multiple platforms. Pantone is an industry leader in colour psychology and has been for decades.Īs the first colour system to ever gain widespread acceptance, the Pantone Matching System has played a significant role in shaping the colours used for everything from fashion and interior design to photography and film. ![]() Pantone Matching System: A Guide for Designers
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